P5(c)Legal and ethical issues

P5(c) Legal and ethical issues 

Meaning: Media ethics are ethics dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet, to protect the company's right and product. 

Purpose: In this section, I am going to present different effects caused by legal and ethical issues, and also their examples.

Media influences people in positive and negative ways, in this section I am going to talk about different theories and the examples of these theories.

COPYRIGHTS 

Copyright is a legal right created by the law of country that protects the right of the creator or company's right of use and distribution, it also avoid people to steal or use the media product without the company's permission. 
I will show how Walt Disney Company protects their films and media products from being stolen and misuse. 

Using an example of The Walt Disney Company - Finding Dory

It is one of the most high grossing movie of the company. I tried to search for the full movie in Youtube. 

The first one is obviously the original copy of the movie, as audiences has to pay for the movie to watch and it has all the information from the movie, including the name of the actors, the length of the movie and when it is officially published. The Youtube account is also from Disney. 

From this screenshot, we can see clearly at the bottom line, showing the license of this video, which is the Standard Youtube License, usually only big companies such as The Walt Disney Company will show the license of the movie in order to show this movie is officially the media product of the company, but also to maintain their reputation and to show that the movie is legally published, as each movie needs a license before they are published. 

Resource: (https://www.youtube.com/watch?v=uJi6vsD2-as)

However, some people would not like to pay for the movie, and some Youtubers, in order to gain more Likes or subscribers, they would upload the movie illegally without the permission of the publisher. 

For example, here is a screenshot from a publisher on Youtube, she posted a short clip from the film, but due to the copyright, she wrote down on the description, "All rights go towards Disney/ Pixar not me", so this person does not commit the crime of stealing people's video or media product.

PLAGIARISM 

Plagiarism means taking other's people idea or work and passing it on as its own work. 
It is unethical because this is a way of stealing as the idea or product does not belongs to you. Also, this is very not respectful to others, because you did not have the permission of the person. 
Also this is not respectful to yourself too, as you do not have honest feedback and for your work, you also deny your ability too because you are not willing to try and improve your work. but taking other people's work 

Here is a definition of Copyright infringement. It basically means stealing a product without the permission of the company or a person, and they duplicate the product, and sell it to other company, this is a crime and infringement, this reduces the product's competition. 

The Walt Disney, in order to reduce copyright infringement, has done some act to avoid this. 

Here is a notice from The Walt Disney Company showing that they take copyright problems seriously, and they encourage people to report if someone who publish their videos or movies illegally and without the permission of the company. This could reduce the act of infringement. 
 Resource: (https://ditm-twdc-us.storage.googleapis.com/Antipiracy-Policy.pdf)

They also publish movies on Youtube, a very world-wide used website to watch videos and movies, The Walt Disney would apply a license for every movie or videos they wish to publish on Youtube. This license also protects the movie or video that is published from being copied or stolen from other people. If the person is found stealing the movie or video, the account will be locked and the person might receive penalty because this act has committed a crime.