P1(d) Market position

P1 (d) Market Position 

Meaning: Market position is " the place a product occupies in customers minds relative to competing products" in terms of market shares, revenues and profits. Companies apply this strategy either by emphasising the distinguishing features of their brand (what is it, what it does and how, etc) through advertising. Once a company is positioned, it is very difficult to reposition it without destroying its credibility. It is also call product positioning. 

Purpose: In this section we will understand about the shareholders, market share and market position of The Walt Disney. 

Market Share: Market share is the proportion of industry sales of a good or service that is controlled by a company. 

For this section I will use Disney's annual reports to support my ideas.
I go to the official website of The Walt Disney Company, they have annual reports of every year. I would use the most recent annual report- 2015 Annual report to help me.
(Resource from: https://thewaltdisneycompany.com/investor-relations/)

This is a screenshot from the internet showing the market position, competition and market share of The Walt Disney Company.

(http://csimarket.com/stocks/competitionSEG2.php?code=DIS)

From this table we can see that Walt Disney Company has 100% market share on parks & resorts, studio entertainment and customers product, which is one of the reason why it is so successful and has high market position. 

Walt Disney Company also share market share with other company, for example ion Interactive Media, Google occupies 93.54% of the share while The Walt Disney company shares 0.29% of them, other companies like AOL inc and Activision Blizzard. Inc, also share the market share, they are count as competitors to The Walt Disney Company.