p 5(a) Product impact effect on the audience
Meaning: The definition of impact-based advertising is a form of advertising designed to have a lasting psychological effect on viewers so they will remember the product or vendor.
Purpose: In this section, I am going to show how the storyboard or characters affect the audiences politically, mentally or physically.
Movies and media live with us, we watch movies, television or listen to the radio, they influence our lives too, even Disney movies, these type of fantasies could affect us too.
Purpose: In this section, I am going to show how the storyboard or characters affect the audiences politically, mentally or physically.
Movies and media live with us, we watch movies, television or listen to the radio, they influence our lives too, even Disney movies, these type of fantasies could affect us too.
In this section, I will analyse the influence of Disney movies - The Incredibles on how they affect people.
Walt Disney has a huge impact on children in multiple generations and is still making impacts on adults as well. Countless movies have been produced to serve different life lessons and morals for the audience to take away with them.
In the movie The Incredibles, there are some positive and negative influences to audience in different age group.
Audience Theory
Audience Theory
Audience theory is an element of thinking that developed within academic literacy theory and cultural studies .
(https://en.wikipedia.org/wiki/Audience_theory#Media_effects)
Which is basically means how the movie influence audiences mentally with their thinking.
The audience theory is also named as Effects models. They are:
- The hypodermic needle model
-Two-step flow
-Uses and gratifications
The hypodermic needle theory means it gives out messages directly to the audiences.
The two-step flow means to give out messages to people who access the most to media, and they will diffuse the content to others.
Uses and gratifications means to use media to spread a specific message to people, however these people are not helpless victims of mass media.
In this case, Uses and gratification is more widely used by companies, to be able to maintain audience's interest, they will do other things to attract them.
We continue to use The Incredibles as an example. It was very popular during 2004 when it was published.
The movie was also published in IMDb, it was rated 8.0 out of 10.0, which is a very positive feedback, it also has 471.403 viewers, which is quite a large amount of audiences.
Here above shows a comment of one of the audience, the feedback is really positive.
In order to maintain the satisfaction of the movie to the audiences, The Walt Disney also creates games for the movie.
The Incredibles is a relatively old movie comparing to the others, as it was published on 2004, however The Walt Disney Company creates games and apps for audiences for their gratification through media, here above is a screenshot of the apps that people could download on their computer or on mobile, as technology is more improved nowadays, people could enjoy and entertain with these games and apps of their favourite movie of The Walt Disney anywhere and anytime.
(https://en.wikipedia.org/wiki/Audience_theory#Media_effects)
Which is basically means how the movie influence audiences mentally with their thinking.
The audience theory is also named as Effects models. They are:
- The hypodermic needle model
-Two-step flow
-Uses and gratifications
The hypodermic needle theory means it gives out messages directly to the audiences.
The two-step flow means to give out messages to people who access the most to media, and they will diffuse the content to others.
Uses and gratifications means to use media to spread a specific message to people, however these people are not helpless victims of mass media.
In this case, Uses and gratification is more widely used by companies, to be able to maintain audience's interest, they will do other things to attract them.
We continue to use The Incredibles as an example. It was very popular during 2004 when it was published.
The movie was also published in IMDb, it was rated 8.0 out of 10.0, which is a very positive feedback, it also has 471.403 viewers, which is quite a large amount of audiences.
Here above shows a comment of one of the audience, the feedback is really positive.
In order to maintain the satisfaction of the movie to the audiences, The Walt Disney also creates games for the movie.
Resource from : (http://games.disney.co.uk/the-incredibles)
This game is from a website from Walt Disney. It creates games from the movie, and also fits the storyline. For the game at the left, Mr.Incredible is the good one and Syndrome is the bad guy, the game is created for audiences to fit themselves into the story and defeat the bad villain. The game at the right is more suitable for children, as it is a dun memory game, the game uses the characters in the movie as the card, and audiences match 2 identity card to win the game.
Some young adults might be a fan of The Walt Disney, however they are too mature to play games, so in order to satisfy them, they could watch movies from the site and review it. This is the movie section which shows the latest movies but also they could watch the older movies as well.
From here, we understand how The Walt Disney uses the theory- Uses and gratification to satisfy their audiences through games and websites.
The scenes in the movie could influence the audiences positively or negatively.
Positive influences:
-Gives positive energy to people: This movie has a lot of scene that it was negative at first, then the characters in this movie spread messages like: "Do not give up" or " Believe in yourself." Which is good to the public and the little ones.
- At first, Violet was a really shy and timid girl, but after becoming a real "hero" and also believing in her superpowers, she has became confident, and even dare to talk to the boy that she had a crush on, her changes also show that a positive attitude and confident is very important.
- At the beginning of the story, it showed the situation of The Incredibles, which they had to end their superhero life and get back to normal, when using superpowers to help the public is not right anymore, they have to hide all their abilities. Bob worked for an insurance company, he tried to help an old woman about her problems but he couldn't do it very obviously because it is forbidden in the company, also the boss stopped Bob to help a person being beaten by accusing and firing him. This reflects to real life, because there are a lot of things we are forced not to do, and might be because of the we do not have as high authority as others do. It makes the audience feel relative to them, and then the changes at the middle give them hope. This affect the mood of the audiences.
- At first, Violet was a really shy and timid girl, but after becoming a real "hero" and also believing in her superpowers, she has became confident, and even dare to talk to the boy that she had a crush on, her changes also show that a positive attitude and confident is very important.
- At the beginning of the story, it showed the situation of The Incredibles, which they had to end their superhero life and get back to normal, when using superpowers to help the public is not right anymore, they have to hide all their abilities. Bob worked for an insurance company, he tried to help an old woman about her problems but he couldn't do it very obviously because it is forbidden in the company, also the boss stopped Bob to help a person being beaten by accusing and firing him. This reflects to real life, because there are a lot of things we are forced not to do, and might be because of the we do not have as high authority as others do. It makes the audience feel relative to them, and then the changes at the middle give them hope. This affect the mood of the audiences.
Negative influences:
(a) Inequality: This movie provides us some basic philosophy that sheds some insight into how we should honestly make sense of inequality in the real world. As we all know, The Incredibles is a story of a super-powered family. A central theme of the movie is that you should celebrate what makes you special. Mr. Incredible tells Dash that his powers are a good thing, and be different is something to be cherished, not to be wasted. This is a common thread of objectivism. According to utilitarianism, Dash shouldn't play any sports because it would be "unfair" to the other children, that they would be elicit a negative consequence from Dash's happiness.
(b) Some scenes shouldn't be seen by little children who are 8 years old or under.
1. A man attempted to suicide and report the person who stops him.
2. In one scene, Violet was deeply fallen in love for a guy she has romantic feelings for, which will influence the teenagers who are less that 14. 14 years old significants a very important age to children, because it means that they have became teenagers from children or kids. Therefore, they are at the stage nearer to adult and is easy to fall in love with somebody they are interested in, mostly people who are attractive, this situation happened to teenage girls nowadays who have similar age as Violet.
3. Mr.Incredibles and Mrs.Incredibles argued loudly at the middle of night due to Mr.Incredibles hid the reason behind his wife of rescuing people who was blocked in a building that caught on fire. They appeared to discuss about divorce just because of a single argument, this gives the idea to children that marriage is fragile and parents would divorce easily.
4. A major plot point is Mrs.Incredibles believed that her husband is having an affair. If kids are not old enough to understand what this means with their children beforehand, they should not watch this movie, because they do not understand why the father would have an affair even they are married, and it will give them the idea of marriage is not stable and they could be in love with somebody else even they are married in the future.
5. A police officer immediately pulls out a gun when he sees 2 men he thinks are robbing a jewellery store. But a real policer officer would first talk to the robber, and if that didn't work, use pepper spray. It is only at the point that he would pull a gun, that will mistaken the children. It will give children the impression of police is injustice and threatening because they are trying to shoot people who are right and good.
(b) Some scenes shouldn't be seen by little children who are 8 years old or under.
1. A man attempted to suicide and report the person who stops him.
This could influence a children if he is not old enough to understand, because suicide is a very negative act, and they will consider the idea that if a person's life is tough and hard they could go kill themselves to set free and release the stress. The man above who attempted to suicide and reported the person who stopped him, this will make children feel people should not try to save a person when he has suicide thoughts, because he would be blamed and through this scene they will think this is not the right act.
There is a news report on the 9th of February this year, which is about an under pressure man suiciding. This is due to they are less talking about their health mental problem because men are always considered to be appear strong. He was suffering from depression for 3 years but he hid it deep due to how society see men.
This news in reality fit in the story a bit, because the man in the story chose to suicide because he had a tough life and would wanted to end his life, the person in the news ended his life due to the pressure he had, so they both had tough life, and chose to suicide, the difference is just on one succeed to do so and on did not.
3. Mr.Incredibles and Mrs.Incredibles argued loudly at the middle of night due to Mr.Incredibles hid the reason behind his wife of rescuing people who was blocked in a building that caught on fire. They appeared to discuss about divorce just because of a single argument, this gives the idea to children that marriage is fragile and parents would divorce easily.
4. A major plot point is Mrs.Incredibles believed that her husband is having an affair. If kids are not old enough to understand what this means with their children beforehand, they should not watch this movie, because they do not understand why the father would have an affair even they are married, and it will give them the idea of marriage is not stable and they could be in love with somebody else even they are married in the future.
5. A police officer immediately pulls out a gun when he sees 2 men he thinks are robbing a jewellery store. But a real policer officer would first talk to the robber, and if that didn't work, use pepper spray. It is only at the point that he would pull a gun, that will mistaken the children. It will give children the impression of police is injustice and threatening because they are trying to shoot people who are right and good.
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