P3(a-d) Demographics of the target audience

P3 (a-d) Demographics of the target audience 

Meaning: Demographics means categorising people by quantifiable things like age, gender, class, race etc. 

Purpose: In this section, I am going to analysis the movie " The Incredibles" based on the demographics of the target audiences, which are gender, age, lifestyle and spending power.

Gender

This movie is suitable for any gender, men or women, boys or girls. As this movie counts as an animation from Disney Pictures and Pixar, which are popular media companies that had produced many  famous and popular films such as "Toy story 1,2 &3" and " Finding Nemo" . 

But this type of films usually attracts young adults, teenagers and children, because it is an animation, and it has a lot of interesting effects, with sharp colours and a wide range of dynamic in the soundtracks and musics. 

As there are humorous scenes in this film, which attracts children and teenagers, which makes them feel comfortable and interested in. 

Also, some scenes are more exciting, for example: 

 This scene above is the "airplane crush" scene, which is when Mrs.Incredible with her both elder children were on the plane going to seek for her husband. This scene is exciting because the airplane was chased by many bombs in the air, and they were trying to escape from them, however they couldn't and they dropped into the ocean from the sky. The process was very intense because it occurs shouting of the mom and forcing her daughter to cast shield to the plane which she was forbidden to use her superpowers before. 

As a teenager, for me the most exciting part is when Mrs.Incredible was trying to contact someone from the land, and no one responded because she was disconnected by the villain - Syndrome. 

Men or boys would be attracted could also be because the characters all have a unique super power. 

Mr.Incredibles: A muscular and extremely strong guy, is able to carry a big truck on each of his hand. 

Mrs.Incredible: She is known as the elastic girl, because she is very flexible and is able to transform into different shapes like parachute and an arch. 

Violet: She is the eldest children in the family and has the ability to be invisible and creating a shield.

Dash: The middle child of the family, is able to run in a high speed and even on the surface of the water. 

These powers might attract the younger males to watch the movie, also they are mainly attracted by heroism, actions and fights. 

Young female usually like to watch romantic movies or something related with love. But nowadays, not all of the women would like to watch love movies, many of them like to watch exciting films and hilarious movies too. 

This scene is at the very end, when Violet Parr and Tony Rydinger were finally having a chat. Violet used to be a very shy girl but now she is willing to talk to Tony face to face and even gave him suggestions of what she likes. 

This scene is quite a romantic scene, where a little love occurs, so this might attract some female who like romantic films.

This scene is onf of the hilarious scene, where Dash was having his running competition at school. However, he must hide his superpower in front of the people, so he looked his family who were sitting at the view sears to give him advices. From the screenshots above, we can see that he was confused by the instructions given from his family because they asked him to slow down and sometimes speed up. The family was shouting too loud and attracted the attention of the man next to them, which makes people laugh in here. At last, Dash won and the family cheered for him. From the last screenshot, we can see that he was not even painting, but the others are breathing hard and exhausted. 

Some female likes comedic film as well, so this actually would suits their taste too.  

Age

The movie has been G-rated films that target children but provide adult innuendo. The Incredibles skews toward slightly older audience, an audience that will understand jabs at the insurance industry and the mundaneness of office work. There is still plenty for the kids to enjoy. 

The Incredibles is laugh-out-loud funny and exciting too. The crews boost the films to the next level, they boast the state-of-the- art special effects, the Disney Pictures and Pixar team unleashes scene after scene of fun but intense action. 

All the character's powers are put to good use in creative and imaginative fashion. Dash is incredibly fun to watch. 

Life style

Everyone have their own life style, many people would like to spend their leisure time on playing interesting video games or computer games. The Incredibles due to it is so famous after the film, it also had created a game for it. 

Here is a small clip of a player playing the game on Youtube. 

As we can see, the game is very similar to the movie. This part is the scene describing Mr.Incredible's first mission after cooperating with Mirage. The background sound of the game is the same as the movie, creating a fun and familiar feeling to the players, and also the characters functioned as their original ability power in the movie, which is very recognisable. We can also see the robots appeared in the movie. 

Here are 2 screenshots from (http://movies.disney.co.uk/the-incredibles), these are games that are suitable for children or young adults to play. The game at the left hand side is more suitable for young adults to play as it contains fighting content, however, this game is named "Save the day" and the person will turn into Mr.Incredibles and fight against Syndrome, it does not only fits the storyline from the movie, but also makes it more entertaining to allow audience fits into the character and enjoy their super ability. 
The second game at the right is more suitable for young children, because it is a memory game, which is like its name "Mega Memory", it is a game of testing the person's memory by flipping the card and get the right match, which is entertaining for little children, it not only tests their memories, but also with the characters on the card, making it more interesting. 
These 2 games are free to play online therefore attracts attention of young gamers and people who like the movie The Incredibles, it also suits the people's lifestyle nowadays as the technology is improving everyday and people are more attached to it. 

Spending Power 

The word "geodemographics" combines the analysis of demograpic lifestyle and geography. Social class definitions and geodemograhics are mainly used by marketing professionals, statical researchers and social and lifestyle commentaries, but the study and theory of demographics, and the systems within it, are very helpful for anyone who has an interest in people and behaviour, social science, life style, relationships, management and business generally. 
Terms like "ABC1", as a definition of customer types, are often used to describe a profile of users or target customers. 

Here is a National Readership Survey(NRS) demographic categories. This list shows different social status and different social grade. Which A is the highest grade while E is the lowest. A higher social grade has a more professional occupation, and therefore a upper middle class. Which means, these people are more capable to make money and also have a higher spending power. While a lower social grade are the lowest level of subsistence, usually the occupation are pensioners or widows, which is unlikely to make money and have a limited spending power.

Here is a screenshot from Amazon. This is a DVD of The Incredibles. 
Due to spending so much on The Incredibles, the company must earn more profit in order to compensate the loss, therefore they do not only sell the movie to the cinemas, but also producing DVDs to attract the customers so that they can watch the movie at home too. There is a few prices on Amazon, they sell £1.78 for each disc and if people want a higher quality ones, they can buy Blue-ray. This matches all different social status of people. 

These are the feedbacks from the people who bought the DVD of The Incredibles, we can see that they are very satisfy with the movie and the story. 

Apart from selling on Amazon, the company also sell it to Youtube, one of the most wide-use and popular video watching website on internet, it sells with a price £2.49, which is quite affordable for many social grade, this is another way of gaining profits too. 

The company also produce many products such as dolls, status, phone case, bags and clothes to maximise the profit and enhance the popularity of the movie. There are many variety of products, therefore can also meet different people from different social status. 

The relationship between audiences and the media product

The media product I have chosen from The Walt Disney Company is The Incredibles. And as I showed above, it relates to the audiences on gender, life style, products and spending power. 

This movie is kind of a cartoon but with special effects and interesting storyline, therefore it is suitable for both children and young adults, because they would prefer something more exciting and creative. This movie contains contents that relates to normal life, for example the normal life of the citizens, and look of the city in the animation, also who the boss treats Bob in the movie, therefore it makes audiences feel the same so easier to put themselves in this movie, making them feel interesting. But in the other hand, this movie is also imaginary, as people do not have superpowers, but the family in the story they have individual given abilities, therefore, this allows the audience to imagine themselves into the story. It does not contain bloody or adultery content, so it is safe for younger audiences to watch.

Some audiences might like the movie and would like to buy some products from the movie, like phone cases, DVDs or costumes, it increases the profits of the company, but also allows the audiences to have their favourite things in the movie around them in their lives, making life less boring and more interesting. The products are not really expensive and mostly affordable, also these products are normal things we usually use in daily life, therefore they will suit the spending power of most people.